The Digital World – Just How Connected Are We In 2017? – #infographic

Since 2016 the world population has grown by 1.1%, of the 7.47 billion people on Earth, 50% are active internet users and somewhat surprisingly...

Is Social Media a Good Thing or a Bad Thing?

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then,...

Social Media Influence Rising, According to New Pew Research Study

Amid ongoing investigations about Facebook’s potential influence in the 2016 US Presidential Election, and new reports this week regarding Facebook ads purchased by Russian...

Facebook Releases Research on the Evolving Fashion Conversation across Facebook and Instagram

Facebook released a new study which looks at how both Facebook and Instagram are being used to discuss fashion, including data on hashtags, seasonal peaks...

4 Telling Trends That Predict the Future of Content Marketing

If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s,...

Facebook claims ad reach is higher than census data, finds Pivotal

Facebook could be inflating the reach of Facebook’s Ads Manager into the millions, according to research from Pivotal. According to Facebook, it can reach 41m...

10 Instagram Statistics to Keep in Mind When Planning Your Strategy

Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. One thing that can be extremely helpful...

5 Key Social Media Takeaways from the 2017 Internet Trends Report

Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck...

BuzzSumo Releases Analysis of 100 Million Facebook Videos

What’s the magic formula that will ensure your Facebook videos are highly shared, engaged with, and generate maximum results? This is a key question that...

Facebook is losing Teens to Instagram and Snapchat: Social Media Report

Facebook use in the US will slow as teens and young adults opt for smartphone image-sharing services Instagram and Snapchat, according to an eMarketer...

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Twitter Releases Major Events Calendar for December to Help with Strategic Planning

If you hadn’t noticed from the abundance of Christmas decorations going up in every department store and shopping mall, Christmas is now just weeks...

10 Social Media Predictions for 2018 [Infographic]

What's on the horizon for social media marketing in 2018? With the new year fast approaching, we asked the biggest names in digital marketing and PR...

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As part of Snapchat’s effort to boost advertiser interest, they’ve been commissioning research reports to better highlight the potential of the app’s audience. They...

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