There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.
A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there are 3.028 billion active social media users around the world. That’s a mind-boggling number, especially when you consider that the Earth’s population is estimated to be 7.524 billion people.
That means about 40 percent of the global population is using social media, and only a small portion of the estimated 3.819 billion people with internet access around the world don’t have at least one social profile. Mobile users make up a large chunk of the base, with 2.780 billion active users.
These user numbers are massive, and according to the report’s data, which came from a wide range of international sources and the social platforms themselves, they’ll keep growing. There’s been a 4 percent uptick in total global users (which equates to 121 million people) since just this April. That’s about a million new users a day, which is rough news to hear for Twitter, which reported a flat user growth rate at its most recent letter to shareholders.
Facebook is, unsurprisingly, the king of the social media platforms, with an estimated 2.047 billion monthly active users (MAU), while its other properties, WhatsApp and Messenger were over the billion MAU mark as well in the third and fourth position, respectively. Instagram followed closely behind with roughly 700 million MAU.